A study program in business and management typically provides a comprehensive education in various aspects of business, equipping students with the skills and knowledge needed to thrive in a dynamic and competitive business environment.
Below is a detailed description of a typical program, which may vary across institutions.

An overview of the business environment, covering key concepts such as business ethics, social responsibility, and global business trends. Principles of Management: Introduction to basic management principles, including planning, organizing, leading, and controlling.
Covers principles and strategies for product development, pricing, promotion, and distribution.

Operations Management: Focuses on managing processes to ensure efficiency and effectiveness in production and service delivery.
Examines individual and group behavior within organizations, addressing topics like motivation, communication, and leadership.

Teaches strategic planning and decision-making at the organizational level, including competitive analysis and business strategy formulation. Explores personnel management, recruitment, training, and employee relations.

Entrepreneurship: Covers the principles and practices of starting and managing a new business venture.
Focuses on using accounting information for internal decision-making within an organization.
Provides an understanding of economic principles at both the individual and aggregate levels, helping students analyze economic factors affecting business.

• Explores the challenges and opportunities of conducting business on a global scale.
• Examines ethical considerations in business decision-making and corporate social responsibility.
• Focuses on managing technological change and fostering innovation within organizations.
• A culminating experience where students apply their knowledge to analyze and solve real-world business challenges.
• Many programs incorporate practical experience, such as internships or practicums, allowing students to gain hands-on experience in a business setting.
• Courses or workshops on professional skills, such as communication, teamwork, and leadership, to prepare students for success in the workplace.
• Given the importance of technology in modern business, programs may include courses on information technology, digital marketing, and data analytics.

A study program in Marketing is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques. The program typically combines theoretical knowledge with practical skills to prepare students for careers in various aspects of marketing, including advertising, market research, brand management, and digital marketing. Below is a detailed description of a typical program, recognizing that specific details may vary across institutions.

Covers the fundamental concepts of marketing, including the marketing mix (product, price, place, promotion), market segmentation, and consumer behavior. Provides a broad overview of business concepts, including organizational structures, management principles, and business ethics.

Explores strategic marketing planning, market analysis, and decision-making processes in marketing. Studies the psychological and behavioral aspects of consumer decision-making to inform marketing strategies. Introduces quantitative and qualitative research methods to gather and analyze data for marketing decisions. Examines the coordination of various promotional tools, including advertising, public relations, and sales promotion. Focuses on online marketing strategies, including social media marketing, search engine optimization (SEO), and email marketing.

Focuses on the development, launch, and management of products throughout their lifecycle. Explores marketing strategies specific to the retail industry.
A culminating project where students apply their knowledge to develop a comprehensive marketing campaign for a real-world scenario.
Many programs incorporate opportunities for internships or practicums, allowing students to gain practical experience in marketing roles.
Courses or workshops on professional skills, such as presentation skills, negotiation, and client management.
Emphasizes the use of technology tools and platforms relevant to marketing, such as marketing automation software, analytics tools, and customer relationship management (CRM) systems.

Qualifications