A study program in Tourism, Hospitality, Festival, and Events Management is designed to prepare students for careers in the dynamic and diverse field of hospitality and events.
The program typically combines theoretical knowledge with practical skills, preparing students to manage various aspects of tourism, hospitality, festivals, and events. Below is a detailed description of a typical program, acknowledging that specific details may vary across institutions:

Tourism Industry Provides an introduction to the tourism sector, including its history, components, and global impact. Covers the principles of hospitality, including hotel management, restaurant operations, and customer service. Examines marketing strategies and tactics specific to the tourism industry.

• Focuses on the day-to-day management of hospitality establishments, including hotels, restaurants, and resorts.
• Provides an overview of the principles of event planning and management.
• Covers strategies for promoting and marketing festivals, events, and attractions.
• Explores strategies for marketing and promoting tourist destinations.
• Examines the principles of sustainable tourism development and responsible travel.
• Covers the practical aspects of event planning, including budgeting, logistics, and coordination.
• Addresses safety and risk considerations in planning and executing events.
• Examines the legal and ethical considerations in the tourism and hospitality industry.

Explores the intersection of food and tourism, including culinary tourism trends and destination dining experiences.
Many programs include a mandatory internship or practicum, providing students with hands-on experience in hospitality establishments, event planning companies, or tourism boards.

Addresses cultural considerations and the importance of cultural competence in the tourism and hospitality sector.
Covers the principles of entrepreneurship for those interested in starting their own tourism-related business.
Explores the use of technology, including reservation systems, online marketing, and social media, in the tourism and hospitality industry and the courses or workshops on professional skills, such as communication, customer service, and teamwork.

Qualifications